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Mobile app development is the process of creating software applications that run on a mobile device, such as a smartphone, tablet, or watch. It involves the development of both the…

Web analytics is the process of collecting, measuring, and analyzing data from your website to gain insight into the performance of your online business. It is used to track and…

User interface (UI) is the way a user interacts with a computer, device, or application. It includes the hardware and software used to interact with a system, as well as…

Account-based marketing (ABM) is a targeted approach to marketing that focuses on high-value customers and prospects. It involves developing personalized campaigns that are tailored to each customer or prospect’s needs.…

Creating a successful customer engagement strategy for B2B businesses is essential to ensure customer loyalty and repeat purchases. There are a few key components that need to be taken into…

What is a Customer Advocacy Program? A customer advocacy program is a strategic initiative to build relationships between a business and its customers. It involves creating a community of customers…

Omnichannel marketing is an approach to marketing that seeks to provide customers with a seamless shopping experience across multiple channels, such as in-store, online, and mobile. The goal of an…

Creating a successful content distribution strategy is essential for any business looking to reach their target audience and maximize the return on their content marketing efforts. The key to a…

What is user retention? User retention is the process of keeping users engaged and interested in a product or service. It is an important metric for app developers, as it…

What is upsell and cross-sell? Upsell and cross-sell are two powerful sales strategies that help increase the average value of each customer’s order. Upsell is the process of convincing customers…