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Play on YouTube What is Gamification? Gamification is the process of taking an activity and turning it into a game. It’s a way of incentivizing people to engage in activities…

Understand your audience Creating a successful loyalty program requires a deep understanding of the customers you are trying to target. Who are your customers? What do they value? What motivates…

Creating a successful customer segmentation strategy is essential to a successful marketing plan. By segmenting customers into different groups based on shared characteristics, businesses can target their marketing efforts more…

What is a customer advocacy program? A customer advocacy program is a type of loyalty program that rewards customers for their loyalty and advocacy. It encourages customers to be vocal…

Lead nurturing is the process of developing relationships with potential customers, or ‘leads’, over time. It’s an essential part of any successful digital marketing strategy, as it allows you to…

Creating a successful sales funnel is a great way to increase your customer base and generate more revenue. It requires careful planning and research, as well as a thorough understanding…

What is a Chatbot? A chatbot is a computer program or an artificial intelligence which conducts a conversation via auditory or textual methods. Such programs are often designed to convincingly…

Affiliate programs are a great way to increase sales and attract more customers to your business. But, how do you create a successful affiliate program? In this article, we will…

User-generated content (UGC) is a great way to boost the visibility of your brand and gain the trust of your customers. UGC is content created by customers, such as reviews,…

What is referral marketing? Referral marketing is a promotional method used by businesses to increase their customer base and sales by encouraging existing customers to recommend the business to their…