Shopify Email is an email marketing tool that allows you to easily create and send beautiful, personalized emails to customers. With Shopify Email, you can create campaigns, manage your mailing list, track your performance, and more. In this article, we’ll explain how to use Shopify Email to send marketing emails.

1. Set Up Shopify Email

Before you can start sending marketing emails, you need to set up Shopify Email. To do this, you’ll need to create an account and connect it to your Shopify store. Here’s how to get started:

  • Go to Shopify.com and log in to your account.
  • Go to the “Marketing” tab and click on “Email”.
  • Follow the instructions to create an account and connect it to your Shopify store.

Once you’ve set up Shopify Email, you’ll be ready to start sending marketing emails.

2. Create an Email Campaign

Once you’ve set up Shopify Email, you’ll be ready to create an email campaign. To do this, you’ll need to choose a template, customize it with your branding, and add content. Here’s how to create an email campaign:

  • Go to the “Campaigns” tab and click “Create Campaign”.
  • Choose a template and customize it with your branding.
  • Add content to the email, such as images, text, and links.
  • Preview the email and make sure it looks the way you want it to.
  • Click “Send” to send the email.

3. Manage Your Mailing List

Once you’ve created an email campaign, you’ll need to manage your mailing list. This includes adding new contacts, removing contacts, and updating existing contacts. Here’s how to manage your mailing list:

  • Go to the “Contacts” tab and click “Manage Contacts”.
  • Add new contacts by entering their email address.
  • Remove contacts by clicking the “X” next to their name.
  • Update existing contacts by clicking the “Edit” button.

4. Track Your Performance

Once you’ve sent an email campaign, you can track its performance. This includes seeing how many people opened the email, clicked on links, and unsubscribed. Here’s how to track your performance:

  • Go to the “Reports” tab and click “View Reports”.
  • Choose the campaign you want to track.
  • View the metrics, such as opens, clicks, and unsubscribes.

Conclusion

Shopify Email is a great tool for sending marketing emails. With Shopify Email, you can create campaigns, manage your mailing list, track your performance, and more. Follow the steps outlined in this article to get started with Shopify Email and start sending marketing emails today.