Discount codes are an excellent way to incentivize customers to make purchases from your Shopify store. A discount code can be used to offer a discount on a specific item, a percentage off the total purchase, or a free gift with purchase. Depending on your goals, you can use discount codes to increase sales, reward loyal customers, or attract new customers.

How to Create a Discount Code in Shopify

Creating a discount code in Shopify is easy. All you need to do is follow these steps:

  • Log into your Shopify admin and go to the Discounts page.
  • Click the “Create Discount” button.
  • Enter a name for your discount code.
  • Choose a type of discount (e.g. percentage off, fixed amount off, free shipping, etc).
  • Enter the details for your discount code.
  • Click “Save”.

Best Practices for Using Discount Codes

Using discount codes in your Shopify store can be an effective way to increase sales, but there are some best practices to keep in mind.

Set a Clear Goal

Before creating a discount code, it’s important to set a clear goal for what you want to achieve. Are you looking to increase sales? Reward loyal customers? Attract new customers? Once you have a goal in mind, you can create a discount code that meets that goal.

Keep It Simple

It’s important to keep your discount codes simple and easy to understand. Avoid using overly complicated codes or long strings of numbers and letters. The easier it is for customers to understand and use your discount codes, the more likely they are to take advantage of them.

Be Timely

When creating discount codes, it’s important to be timely. Consider setting an expiration date on your discount codes so that customers are encouraged to use them before they expire. This will help ensure that customers are taking advantage of your discounts and not letting them go to waste.

Conclusion

Discount codes are a great way to incentivize customers to make purchases from your Shopify store. By following the steps above and using the best practices outlined, you can create effective discount codes that will help you meet your goals. So go ahead and start creating discount codes for your Shopify store today!