The Shopify App Store is a great resource for businesses looking to extend their store’s capabilities. With hundreds of apps available, it’s easy to find the perfect one to meet your needs. But what types of apps are available? Let’s take a look.

Marketing & Sales Apps

The Shopify App Store offers a wide range of apps to help you get the word out about your store and convert visitors into customers. Popular apps include email marketing tools, social media marketing tools, customer segmentation tools, and analytics apps.

Email Marketing

Email marketing apps help you build and maintain relationships with your customers by sending them targeted emails. Popular apps include:

  • Mailchimp
  • Constant Contact
  • Campaign Monitor

Social Media Marketing

Social media marketing apps help you build an engaged following on social networks like Facebook, Instagram, and Twitter. Popular apps include:

  • Hootsuite
  • Buffer
  • Sprout Social

Customer Segmentation

Customer segmentation apps help you better understand your customers and target them with more relevant content and offers. Popular apps include:

  • Segment
  • Lytics
  • Klaviyo

Analytics

Analytics apps help you measure and analyze your store’s performance. Popular apps include:

  • Google Analytics
  • Mixpanel
  • Kissmetrics

Productivity Apps

The Shopify App Store also offers a range of apps to help you streamline and automate your store’s operations. Popular apps include order and inventory management tools, customer service tools, and shipping and fulfillment apps.

Order & Inventory Management

Order and inventory management apps help you keep track of your store’s orders and inventory levels. Popular apps include:

  • Orderlytics
  • Stitch Labs
  • Brightpearl

Customer Service

Customer service apps help you provide better service to your customers. Popular apps include:

  • Zendesk
  • Freshdesk
  • Helpscout

Shipping & Fulfillment

Shipping and fulfillment apps help you manage your store’s shipping and fulfillment process. Popular apps include:

  • Shipstation
  • ShipBob
  • Shippo

Design & Development Apps

The Shopify App Store also offers a range of apps to help you customize and optimize your store’s design and development. Popular apps include page builder tools, theme customization tools, and analytics and A/B testing tools.

Page Builder

Page builder apps help you create custom pages for your store. Popular apps include:

  • PageFly
  • GemPages
  • Page Builder by Shopify

Theme Customization

Theme customization apps help you customize the look and feel of your store’s theme. Popular apps include:

  • Theme Editor by Shopify
  • Handy
  • Pixel Union

Analytics & A/B Testing

Analytics and A/B testing apps help you measure and optimize your store’s performance. Popular apps include:

  • Optimizely
  • Google Optimize
  • VWO

The Shopify App Store offers a wide range of apps to help businesses extend their store’s capabilities. From marketing and sales apps to productivity apps, design and development apps, and more, there’s something for everyone. So if you’re looking to extend your store’s capabilities, be sure to check out the Shopify App Store.